Why Verb

Verb Strategy & Creative is an independent, objective and experienced marketing management firm that relies on a rigorous, research-based methodology to help clients design powerful and measurable marketing strategies and programs.

Consider our differences in the following areas:

Experience & Focus. As an agency we have 10 years experience in the marketing industry, working with Fortune 1000 and startups in both B2C and B2B, across a dozen industry sectors. As importantly, what you see is what you get at Verb - we only engage with a handful of new clients each year, which allows us to dig deeply into engagements and manage the details.

Independence & Objectivity. Verb is a firm that focuses exclusively on delivering strategic consulting services. Our performance goals aren’t tied to selling media or web development projects, or meeting the quarterly performance metrics dictated by a parent company. Verb's mission is to provide world-class advice and support to clients who want to optimize their marketing strategies.

Analytical Rigor. Successful marketing programs are built on strategies that combine quantitative and qualitative inputs - part science, part art. We rely on a research-based approach that includes tapping into proprietary databases and applying sophisticated models to analyze the competitive landscape and uncover opportunities.

Results-Based Planning. If you don’t know where you want to go, any road will get you there. Marketing strategies need to be directly linked to measurable goals and objectives - which should be focused on new sales, lead generation, and brand awareness - so investments can be analyzed and optimized over time.

3 Dimensional Branding Perspective. Sophisticated marketing programs typically impact multiple functional areas of an organization, such as corporate strategy, sales, even operations. As a result, top-level organizational objectives need to be considered and integrated with marketing planning activities.

The Partners. We maintain an affiliated group of professionals and organizations with complementary skills who come together to deliver on projects when their specific expertise is needed. The common characteristics among the group are experience, talent, and independent thinking.

We specialize in building brands companies throughout the country providing a range of strategic and creative services including:

Marketing/Branding strategies
Branding, Corporate Identity/Logo Development
Online Advertising
Direct Mail
Copywriting
Exhibit & Training
Website Design & Development
Graphic Design
Public Relations
Multi-Cultural Marketing